Marketing

PUMA MOVE CLUB is a strategic marketing project developed for PUMA India focused on building a community-driven movement culture for young Indian women.

The project explores how Puma can shift from traditional celebrity-led fitness marketing toward localized communities, wellness creators, offline activations and lifestyle focused storytelling.

Combining consumer insight, cultural research, marketing analytics, and brand strategy, the concept positions movement as a form of self-expression, connection and everyday culture rather than just performance.